Phone
123-456-7890
Pickaxe Foundry
Director, Digital Strategy & Client Services
2021-Present
Responsible for project management, client management and strategic
overview on a range of digitally focused projects to improve marketing
processes, technology stack, measurement and effectiveness for
multi-national corporations. Oversaw partner management and marketing
functions for Pickaxe.
- Oversaw key cross-functional stakeholder relationships at all levels of the organisation within NBCUniversal, Peacock, Hayu, Sky, Lee Enterprises, Spartan Race and Beasley Media Group.
- Owned all marketing and PR, including content creation, speaking opportunities and paid media (Google & LinkedIn), resulting in 1000%+ increase in LinkedIn post views, 3x speaking opportunities for global audiences and 50% increase in blog posts.
- Developed and managed 10+ technology vendors and integrator partnerships, including Snowflake, Airtable, Mixpanel, Braze, AWS, mParticle, Segment and Amplitude, as well as media channel partners including Meta, Twitter, Snap, Tiktok and Google / YouTube.
- Oversaw audit of the paid media process for the Peacock Growth Marketing team. Worked with the engineering and product teams at Pickaxe and Peacock to implement recommendations resulting in a 50% decrease in manual processes, a reduction of 10+ hours in manual data cleaning processes, improved reporting timeliness from 1x per week to daily, and more streamlined overall process.
- Oversaw Campaign Management platform review and RFI process for NBC Universal Operations & Technology in a 6 week timeframe, conducting discovery with 50+ employees and 10+ brands across NBCUniversal, and 3 vendors, resulting product recommendations and the client remaining with the incumbent platform.
- Conducted a platform review and RFI process looking at URL & UTM governance for the Peacock Marketing Operations team, partnering with 5+ teams within Peacock and media agency, and 6 vendors. Worked with incumbent vendor and Peacock to improve business processes by 50+ hrs per week to under 10 hrs.
- Conducted an audit of Spartan Race's martech stack to identify areas of improvement across paid media and tagging, creating use cases, and recommendations. This resulted in improved identity graph across all marketing platforms, improved tagging and more effective reporting, allowing Spartan Race to have their most successful Memorial Day sale ever with over $1m in ticket sales.
Screen Moguls
Co-Founder | CCO | CMO
2018 - 2021
Co-founded Innovate UK-grant winning data / adtech company. Pre-Covid, provided data to movie studios and cinemas for highly accurate behavioural audience targeting to drive incremental box office and attribution. Post-Covid, developed Innovate UK-grant winning SaaS adtech platform aimed at simplifying digital marketing for SMBs and independent cinemas.
- Co-founded and built a 2x Innovate UK grant winning data & adtech start up One of only 800 Innovate UK grant recipients from over 8,500 applicants.
- Drove £100k+ annual sales pre-COVID focusing on location / behavioural data. Post-COVID, developed, project managed and launched an Innovate UK prize-winning product to simplify running paid social for independent cinemas and SMBs.
- Identified marketing and technology partnership opportunities with companies including Silver Screen Insider, Movio, Shoppar and ShopAppy to integrate additional features and increase product reach. Established and oversaw partnerships with media channels including Google, Facebook, Twitter, Snapchat, Pinterest, TikTok and Spotify, resulting in one of the first uses globally for the TikTok API, inclusion in the Facebook Partner Directory and API integrations with Facebook, Twitter and Snap.
- Proactively drove and oversaw client relations for 6+ film studios and 5+ UK cinema chains, and relevant media agencies, resulting in data provided for over 50+ theatrical releases, resulting in increased attendance among cinema goers up to 10.4% using location based targeting.
- Oversaw and negotiated strategic marketing, partnership and PR opportunities, resulting in partnerships with the Independent Cinema Alliance (US), the Independent Cinema Office (UK) and the Film Audience Network (UK), as well as PR and paid media campaigns across all social, programmatic and audio platforms.
- Developed and maintained relationships with industry bodies including the UK Cinema Association and the International Union of Cinemas (UNIC), and presented at CineEurope, the UKCA Conference, the Event Cinema Association Conference and UNIC Cinema Days conference to raise business profile and drive thought leadership.
- Managed team of 3 junior marketing, creative and developer assistants.
Devicescape
Head of Entertainment
2017- 2018
Oversaw all commercial activity and execution of proximity marketing campaigns using wi-fi beacons within the entertainment
space.
- Implemented and managed proximity marketing and data campaigns within the entertainment vertical, managing distribution and exhibition partnerships, resulting in engagement rates 10x higher than other forms of paid media.
- Drove business development strategy and sales with exhibitor and distributor clients across UK, EMEA and US, including Universal, Warner Bros and Disney. Resulted in Devicescape being appointed Universal's exclusive proximity partner throughout 2017 & 2018
- Oversaw industry partnerships with CinemaFirst/ComparetheMarket, BIFA, NFTS, UKCA and UNIC.
- Brokered creative partnerships between distribution and innovation partners, including Google and augmented reality treasure hunt game Snatch to drive proximity data adoption and usage for entertainment clients.
RealD Europe
Marketing Manager, EMEA
2012-2017
Oversaw marketing strategy, delivery and execution for all B2B and B2C marketing activity for RealD in EMEA territories to drive
3D ticket sales.
- Project managed and drove adoption of new technologies and partnerships for marketing and PR purposes, such as proving that 3D is more exciting to watch by using cutting edge brain scanning technology to measure activity, creating bespoke immersive VR games and building 3D immersive worlds using Google's Tilt Brush tool.
- Executed promotional activities and and partnerships for 40+ 3D movies per year to drive 3D ticket sales in 20+ territories.
- Developed partnerships and managed relationships with major EMEA film distributors including Disney, Warner Bros, Universal, Paramount, Fox, Sony, as well as 50+ EMEA cinema exhibitors, to drive innovative and exciting promotional activity to encourage 3D ticket sales
- Oversaw production of bespoke content for online, trailer reel and press usage resulting in exclusive interviews with directors such as Gareth Edwards, Bill Condon, Joe Wright and Jon Favreau.
- Oversaw attendance & material creation for industry conferences including CinemaCon, CineEurope and UNIC Cinema Days.
- Managed team of junior marketing & social media assistants, and multiple vendors, suppliers, PR and creative agencies.
Projects
Digital Initiative
To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. Facebook and Instagram are a vital part of any digital marketing campaign, but it can often be overwhelming to make the most of them as platforms and take advantage of opportunities when managing a page or running paid advertising. The ability to optimise Facebook and Instagram is particularly important as cinemas start to think about reopening following coronavirus-related closures, so the first session of the Digital Initiative focused on Social Media Content Creation (specifically focusing on Facebook and Instagram), with a presentation from Sarah Knowles and Jo Fox from social, creative and PR agency Substance Global. With clients including Disney and Paramount, Substance Global is well-placed to share knowledge on social campaigns within the film industry.3D Brain Training
Scientists Reveal How Watching 3D Is Like Brain Training.RealD have carried out a series of tests at Vue cinemas examining the brain power of movie-goers after they watched films in 3D. The experiment found that watching films in 3D actually helps improve the viewer’s IQ and brain power.
